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Meet the team or level up with a PT

Passionate, experienced and there to push, inspire and support you every step of the way.

Coaching team

Your coaches

Want 1:1 coaching or tailored programming? Several of our coaches take personal training clients. Get in touch and we'll match you with the right one.

Dan, head coach & owner at CrossFit Fort Ashton

Head coach & owner

Dan

With a background in mixed martial arts before retiring in 2012, I never imagined becoming a coach or gym owner ten years ago, but now I wouldn't have it any other way. I see our members as family and embrace CrossFit's principle of 'Virtuosity': doing the common uncommonly well. My training philosophy is simple. Consistency and effort matter more than perfection. Just show up, push yourself and trust the process.

  • CrossFit Level 1, 2 and 3
  • CrossFit Gymnastics
  • CrossFit Kids
  • British Weightlifting Level 1
  • Level 3 Personal Trainer
  • Advanced Kettlebell Instructor
  • Gym-based Boxing Coach
  • Group Cycling Instructor
JC, lead coach at CrossFit Fort Ashton

Lead coach

JC

James is a full-time coach at CrossFit Fort Ashton with nearly a decade of experience training individuals and athletes. His coaching journey began in 2009 as an intern at CrossFit Bath, and since then he has worked with clients across Bristol and Bath. He joined Fort Ashton in 2016, and in 2017 became the UK's first Block One Power Athlete Coach after training in Austin, Texas.

  • CrossFit Level 1 and 2
  • UK Block One Power Athlete Coach
  • CrossFit Olympic Lifting
  • CrossFit Gymnastics
  • CrossFit Football
  • Level 3 Personal Trainer
Jess, coach at CrossFit Fort Ashton

Coach

Jess

Jess found CrossFit in 2015 and was instantly hooked. A year later she began coaching, gaining experience at several gyms across Bristol and running CrossFit Kids programmes to inspire the next generation. More recently she coached in Bali, working alongside world-class athletes and continuing to develop her skills.

  • CrossFit Level 3
  • CrossFit Gymnastics
  • CrossFit Kids
  • British Weightlifting Level 1
  • Level 3 Personal Trainer
  • Precision Nutrition Level 1
Ads, coach at CrossFit Fort Ashton

Coach

Ads

With a background in competitive swimming, football, rugby and a solo cycle from Land's End to John O'Groats, I found CrossFit seven years ago and turned my passion into part-time coaching. I believe fitness should be fun, and I love helping members push their limits, smile through the sweat and enjoy every step of their fitness journey.

  • CrossFit Level 1 and 2
  • Level 3 Personal Trainer
Safaa, coach at CrossFit Fort Ashton

Coach

Safaa

Safaa discovered functional fitness in 2015 back home in Amman, Jordan, and was instantly hooked. It's become a cornerstone of her life, from long-distance cycling on her beloved road bike, Za'atar, to multi-day mountain hikes. As a new mum, Safaa is also preparing to offer pre- and postnatal fitness classes.

  • CrossFit Level 2
  • Precision Nutrition Level 1
  • Pre and Postnatal
Abbie, coach at CrossFit Fort Ashton

Coach

Abbie

Abbie joined CrossFit Fort Ashton in 2022 and quickly fell in love with the training and the community. Inspired by her own journey, she began an internship in 2024 and now coaches part-time on evenings and weekends. She loves watching members challenge themselves and discover their own love for CrossFit, just as she did.

  • CrossFit Level 1
Sara, coach at CrossFit Fort Ashton

Coach

Sara

I grew up in west central Scotland and wasn't sporty at all! I found fitness as a young adult through running, then found CrossFit Fort Ashton in 2017, drawn in by the community and the coaching. I started coaching part-time in 2025 and co-founded Fort Ashton Runners in January 2026. I bring energy, encouragement and attention to detail to every session, with a focus on movement quality and confidence. I love helping members achieve things they didn't think they were ready for!

  • CrossFit Level 1
  • CrossFit Running

Kids Coach

Sarah

Sarah coaches our Sunday CrossFit Kids classes and holds the CrossFit Kids qualification.

  • CrossFit Kids

Kids Coach

Matt

Matt coaches our Sunday CrossFit Kids classes.

    1:1 coaching

    Want a coach of your own?

    Personal training, tailored programming or help with a specific lift or goal. Tell us what you're after and we'll match you with the right coach.

    Enquire about PT

    Emma Bassey, community manager and kids coach at CrossFit Fort Ashton

    Community Manager & Kids Coach

    Emma Bassey

    Emma officially joined the team in 2023, though she's been part of our CrossFit family on and off since we first opened.

    She makes sure every member feels welcome and supported. She looks after onboarding for new members, helping them settle in and feel confident from day one, and she is the go-to person for our existing community, from answering questions to organising events or just checking in for a chat.

    Contact Emma

    Careers

    Become a coach at Fort Ashton

    Passionate about CrossFit and coaching? We offer mentorship, career growth and a supportive community.

    Apply by email

    [email protected]

    Who we are looking for

    Passionate, driven people who love CrossFit and functional fitness, are eager to keep learning, communicate and lead well, and enjoy working in a team.

    What you need

    Minimum: CrossFit Level 1 Trainer (CF-L1). Preferred: CrossFit Level 2 or above, weightlifting, gymnastics or mobility certifications, and First Aid and CPR. No certification yet? We offer mentorship for aspiring coaches.

    How we develop coaches

    Mentorship from experienced coaches, workshops and courses, and a route from assistant coach to full-time coaching.

    Benefits

    Competitive pay, free membership and classes, support with professional development and certifications, and a welcoming team and community.

    How to apply

    Send your CV and a short cover letter to [email protected]. Tell us about your coaching experience and why you want to join the team. If you are shortlisted, we will invite you to coach a trial session.